Comfy fashion: What it is and why it is a trend - Women - Life - ELTIEMPO.COM

“Who was going to tell us that after conquering the streets, they would lock us up at home and yes, or yes, we would live in our pajamas”, says Mireia González, co-director of the Master's Degree in Fashion Brand Management and Creation, at the Barcelona Superior School of Design, Esdesign, who exemplifies the blurring of the barrier between homewear (clothes to be at home) and street fashion through the collaboration of designer Molly Goddard for UGG, where the British –known for its maximalist luxury– reinterpreted the slipper (slippers to be at home) and the mythical boots of the brand that pays tribute to the warmth of home. Comfy translates comfort and is brought to the casual look through garments with design details typical of occasions that, until before the pandemic, were considered intimate, such as sleeping hours or days of 'snuggling' at home. (See also: Being girl or adolescent deepens the risks of Venezuelan migrants) Although before the confinement initiatives of inactive wear (inactive clothes, to be at home) were seen, such as the homecoat, which is the closest thing to wearing the bed quilt, without the need to open holes to introduce the arms, devised by the married couple Rebecca Zhou and David McGillivray, it was precisely the time at home that exploded in the comfy style. “We wanted to be much more than just 'clothes' sleepwear', so we decided to create our own category: really comfortable clothes to wear at home. And while being active is an important part of a healthy and happy life, the other side of the coin is underrepresented: rest and self-care. We are great advocates of disconnection, whatever it means for the client to be inactive and idle, whether it is pruning their bonsai and filling out a crossword puzzle, or simply ordering a pizza (and stop thinking about what the messenger will say) and turning off the cell phone” Zhou explains. and McGillivray on the website of his brand OffHours, the epitome of inactive clothing for being at home or taking the dog out to relieve himself.

At home and well dressed

In the new digital era of fashion and the workforce, screen clothing forced the creation of attractive garments for a medium shot, which fit on the computer screen. “Brands are understanding a change in the client's mentality on the way to go to work from home and to present themselves in society through digital platforms such as Zoom. The idea is to focus on uppers, clothes that are cute for the screen. Screen clothing is in line with comfy (clothing to be comfortable at home) and meets certain characteristics such as soft fabrics, comfortable silhouettes, nothing tight, and neutral colors”, explains Irene Gómez, founder of the fashion trend consulting agency, AGO.(You may be interested in: You don't get married for the wrong reasons)Although fashion plans will be closed to the dimensions of technological devices, accessories such as earrings and necklaces will once again take center stage, but with minimalist designs, matching the comfortable philosophy of the new 'entre casa' dress code, also called stay home style, which evolves into two mile wear, as restrictions become more flexible and people go to places not too far from home (hence, it is said that they are garments for a radius of two miles) and look for multifunctional clothes and shoes that are easy to combine and maintain. “The stay home style or comfy will continue to influence the category of clothing to be at home (loungewear), focusing on comfort, ethical materials and freshness properties”, warns the Trend Confirmation report by Wgsn.Hence, the comfy , in addition to receiving the testimony of its predecessors, leisure and athleisure (a hybrid between sportswear and casual wear), demonstrates that the austerity, functionality and comfort of elasticated or tie-up waistbands, baggy patterns, hood coveralls and warm and extra soft touches still have a lot of material to cut.

Comfy Fashion: What is it and why It is a trend - Women - Life - ELTIEMPO.COM