The world of sports bets more and more on NFTs: Adidas teams up with a crypto giant

Adidas, the German sports clothing and shoe multinational, announced via Twitter that it has partnered with Coinbase, the leading cryptocurrency exchange in the United States. The ad was widely accepted on the social network, as the message exceeded 30,000 "likes" and was shared more than 8,000 times in less than 2 hours. "We partnered with @coinbase. Probably nothing."

alliance

In turn, Coinbase responded with a handshake emoji in confirmation of the alliance. Coinbase later posted another tweet, welcoming the German firm “to the party,” calling it a “partner.” Many wondered if this announcement implies that the sports firm will begin to accept cryptocurrencies as a form of payment, but this will not be the end of the alliance.

The publication came from the account of "Adidas Originals", a line that specializes in shoes, shirts, coats, bags, sunglasses and other accessories. On November 17, they announced the launch of NFT, an animated image of the trefoil logo used by Adidas from its founding in 1949 until 1994.

The NFT had a supply of 3,268 tokens that have already been fully claimed by the clients of the Poap Gallery platform. The announcement was also accompanied by an invitation to join the company on its "journey into the metaverse."

Adidas Originals later hinted on Twitter about a possible partnership with The Sandbox to build their own metaverse that could be called "AdiVerse". Nike, another sportswear giant, also plans to enter the NFT market, according to the Bankmagazine.com.ar site.

Cinema and NFTs

The cinema does not miss out on getting on the rage either. AMC, the third-largest theater chain in North America, has partnered with Sony Pictures and offered 86,000 non-fungible tokens to members of its AMC Stubs Premiere, AMC Stubs A-List and AMC Investor Connect who apply for tickets to the premiere of " Spider-Man: No Way Home" on December 16. AMC said on Sunday that more than 100 NFT designs will be available, in partnership with Cub Studios.

Brands large and small are looking for new ways to connect with consumers while trying to drive sales. With the popularity of crypto collectibles, marketers have latched onto the next digital wave. Tickets for the movie go on sale this November 29 and customers who qualify for the NFT will receive an email with redemption instructions on December 22, and the token must be redeemed before March 1.

This is not the only time superheroes have been used to sell NFTs. Last June, Marvel announced that it would launch its own digital collectibles on the VeVe app (app-based marketplace for collectibles) starting later this year. These NFTs will include digital collectibles and comics that Marvel fans will be able to trade and display in theaters. virtual exhibition.

Mercado Pago, fixed term, bitcoins or common fund?: what to invest in to beat inflation

Marvel digital collectibles will be available for users to buy and sell to others on the VeVe secondary market with the app's native Gems (GEM) token. VeVe accepts credit card payments for the tokens, and already offers digital collectibles featuring characters from DC Comics, Star Trek, and other franchises.