H&M launches stretchable garments that adapt to baby's growth H&M launches stretchable garments that adapt to baby's growth

With the idea of ​​saving natural resources and also reducing economic spending, the firm H&M launches stretchable designs on the market that adapt to the growth of the baby, extending the useful life of the garment thanks to details such as additional buttons, double-fold sleeves and legs. and elastic feet.

As the baby grows by leaps and bounds and clothes become small from one day to the next, the Swedish firm has launched a new line for newborns, Room to Grow (room to grow), focused on comfort, fit, sustainability and softness.

"We are aware that babies outgrow clothes quickly, so we wanted to take more steps to achieve prolonged use," Sofia Löfstedt, head of children's clothing design at H&M, explained this Wednesday in a press release.

In addition to details that extend the life of clothes, parents are also encouraged to pass out outgrown clothes to younger siblings or other children and, of course, "they can always take the clothes to our collection of clothes in the store for recycling," he adds.

The designs, made of organic, recycled or more sustainable cotton, aim to adapt to the baby's growth. The fashion collection includes bodies, leggings, overalls, jumpsuits, dresses, hats, socks and blankets in shades of white, mottled gray , beige, muted pinks, soft blues and browns, sage green and warm yellow.

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The prints feature stripes, polka dots, leopard motifs, animal drawings, rainbows, flowers and palm trees.

Babies have special needs when it comes to comfort and ease of use, which is why bodysuits are made without side seams where possible, have a wraparound opening and the perfect diaper fit with soft elastic around the waist. Leg.

Newborn leggings are also made without side seams - where possible - and have soft elastication at the back of the feet to fit all sizes. "For older babies, the smooth seams and elastic waistbands allow for quick dressing and let baby crawl, walk or play with ease," she explains.

Design details for newborns include an extra row of press studs, elasticated feet and double-pleated arms, waist and legs, so the garment can stretch in all directions. This line is launched worldwide and is already available in physical stores and also online.