If you bought sportswear, maybe they tried to make fraud on your card
MEXICO CITY.- During the 2021 Hot Sale, card fraud attempts were not focused on electronic purchases. Something unusual happened, the criminals targeted people who bought exercise-related products, such as tennis shoes or sportswear.
According to information from Clearsale, a fraud prevention firm, and the Mexican Association of Online Sales (AMVO), this year, the products with the most fraud attempts were:
Why sports products?
According to Víctor Islas, general director of Clearsale, it all depends on the season, for example, at the end of the year, fraud occurs more in products such as alcoholic beverages.
In this case, due to the season and the pandemic, consumers are very focused on exercising at home. In addition, the expert points out that sporting goods have advantages for criminals, because they are easy to resell, there are sizes to choose from, and it is easy to get cash for them.
Regarding the use of plastics during the Hot Sale, 57% bought with a debit card, and 43% did so with a credit card.
Islas points out that 8% of buyers were new e-commerce customers. Of course, the growth of online shopping was fueled by the pandemic.
Maybe a coroner? It's perfect. I don't have to speak to anyone (but I probably will anyway 👻)
— Furious Goose Wed Dec 30 22:26:51 +0000 2020
However, he says that much remains to be done, since 13% of people do not dare to buy online, because they do not have confidence in the platforms.
Another part of consumers who have not bought online is because they had a bad experience when trying to buy products.
Bad experiences are generated by declinations by mistake. The key is to simplify the procedures, and that the purchases are safe.
Good purchases that are rejected represent a lot of money that businesses don't get or lose. 13% of those who did not buy, is because the banks or platforms do not request a pin or authentication.
72% of shoppers have had a similar experience of attempted fraud.
Banks could implement solutions to improve purchases, for example, digital cards, which are created each time a transaction is made.
Average buyer spend in Hot Sale 2021
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