The round: Telcel-LoL, DHL-Formula E, Fnatic-L'Oréal, Columbia and the EHF-TikTok Alta Newsletter 2P Access your member account Join Club2P Remember password

In a day where the news has been marked by the accounts of Deporvillage and Villarreal, the sports industry has left other news:

Telcel renews as title sponsor of the Mexican division of honor of LoL

The Mexican telecommunications company will continue one more year sponsoring the official League of Legends league held in the American country. Telcel has been sponsoring this event since 2019 and will continue for another year for an edition in which there will be changes in the format. Financial details of the deal have not been disclosed.

Formula E renews DHL as official sponsor

The German parcel company will continue to support the electric single-seater championship. Thus, DHL will continue to transport 415 tons of the total cargo of the teams to each of the circuits. As part of the collaboration, the parcel company will deliver the DHL & Formula E Together Green Award to local heroes in sustainability in each of the cities visited by the competition. The economic figures of the agreement or its duration have not been disclosed.

Yo lo se. I've tried it. https://t.co/lnqnDp21bl

— The Critical Drinker Mon Jun 07 16:51:25 +0000 2021

Fnatic partners with L'Oréal Men Expert who will appear on the back of the shirt

The London eSports club has closed an agreement with the beauty products company. Thus, L'Oréal Men Expert will be visible on the back of the Fnatic kit from this season. Both brands will create joint content aimed at fans of the team and the players will have L'Oréal products at their disposal. Financial details of the transaction have not been disclosed.

Columbia Names New Vice President of U.S. Sales

The American manufacturer of clothing, footwear and equipment for outdoor sports has announced the appointment of Jim Beeman as its new director of sales in the United States. The manager has experience in other companies in the sector such as Nike. The economic data of the operation have not transcended.

The EHF signs TikTok as the new official sponsor of the European Handball Championship

The European held between January 13 and 30 in Hungary and Slovakia will have the short video social network as one of its partners. TikTok will have a presence on the LED screens of the stadiums, in addition to offering various championship content to all its users, including exclusive interviews with the players. Financial details of the deal have not been disclosed.