Sport Weekend brand: This was the first day of the Sport Weekend brand |Brand

Superada la primera jornada del MARCA Sport Weekend, con algunos de los deportistas y especialistas de la comunicación más importantes del panorama nacional. La agenda de este viernes se cerró con la gala de apertura y la entrega de los Premios Laureus-MARCA Sports for Good.

Sport Weekend brand: first day

Gala brand Sport Weekend and delivers laureus awards of Spain brand

22.20 hours: The first day of the Sport Weekend brand is closed after a spectacular day with legends, conferences and a closing gala with the best guests.We wait for you tomorrow with much more.

21.20 hours: With Jorge Luengo on stage, magic could not be missing ... and with a gold guest, Alberto Ginés.

20.58 hours: What are the Laureus brand Sports for Good?With the Brazilian footballer Cafú, tennis player Boris Becker and the myth of Giacomo Agostini motorcycling as godparents, in his capacity as members of the academy, Laureus will deliver today in the Cartuja of Seville the first laureus laureus sport sport for goodThis country the solidarity work that the Laureus Foundation has been developing for more than 20 years in more than 50 countries and 250 programs around the world.The winning project will be rewarded with 25,000 euros, while the other two finalists will receive 10,000 and 5,000, respectively, for action.

20.50 hours: Jorge Luengo and Isabel Forner start the gala

20.45 hours: All guests are already sitting, we have seen interesting conversations such as Karembeu and Cafu with Isinbayeva Yelena.A lot of legend in the Cartuja.

20.00 hours: at 20.15 the main course of the day begins.The Cartuja Stadium will be held the great Sport Weekend Gala in which the first Laureus-Marca Sports for Good Awards will be awarded, in which several stars of our sport, such as Carolina Marín, Susana Rodríguez or Pau Gasol, seek recognitionthat goes beyond the sport itself.

'Perfect coexistence + basketlovers';'Clinic de Joan Plaza' and 'The success case of Dux Gaming'

18.25h.At 18:30 in the afternoon we have three acts at the same time, all related to basketball.On the one hand, a table will be present with Antonio Martín, current president of the ACB and former international player who developed his career at Real Madrid with whom he was champion ACB and Euroleague, and Jorge Garbajosa, president of the Feb, former player ofThe NBA and World and European champion with the Spanish team.Both will discuss this balance between domestic leagues and national federations with a third guest, Ignacio Jimenez, General Director of Communication of Endesa.

Secondly, in the Plaza de San Francisco, the coosur real Betis coosur coosur, Joan Plaza, will give a class of values and basketball next to the team's canteranos.

Finally, at the Marqués de Contadero Tourism Office, we will enter the Gaming with Mario Fernández and Rafael 'TGR', professional NBA2K video game players.

'One year of gold'

17.25.Alberto Ginés, Alberto Fernández, Fatima Gálvez and Sandra Sánchez.All Spanish golds from Tokyo Olympic Games are gathered to talk about their secrets in the success and anecdotes that lived in the Olympic village.

'Talent and Science: An invincible alliance'

17:21.Simultaneously, with the background, we find a round gala table: the Badminton Carolina Marín player, her coach, Fernando Rivas and José Cerdán de Telefónica Tech talk about the Big Data and their importance in sport.

Party 3 Against 100

17.15 hours.Borja Iglesias, El Panda, Betis gunner;Ángela Sosa, Betis International, declared the best first division player two seasons in a row;And forward09, one of the most followed streamer in terms of soccer theme compete against 100 children of the Betic quarry in a 15 -minute match.

'Café with Thebes'

17.02 Disperage between youth and football product: "It is not true. You are simply young people use other entertainment methods, and that does not mean that young people have stopped interested football. In Tiktok the second the second one that looks most is footballWhat we have to do is open windows for this type of audience. "

LaLiga income: "If we were so bad we would not have doubled. Messi has left such, but that is reality."

16.50 A World Cup every two years: "We are totally against. If something goes well and works, in addition to growing ... why are we going to change it? An ecosystem has been created that should not be changed. How many players are goingThe World Cup? Are we going to affect the calendar and 95% of world players for 5%? "

16.49 A fan of these projects: "There is a lotThis project can affect Real Madrid

16.47 denial of three teams and Super LeThe Super League. With the Super League there is a lot. The medium and small teams do not want that type of model. "

"The three shipwrecked ones that remain already know that the English are not going to be and now they are configuring a series of superliga with the other countries. It is no longer a war against the Champions League, but also with the Premier."

16.45 The money from clubs with the CVC project: "85% of this club's money cannot be used in buying players. What we have noticed is that in Spain there are various clubs that have problems for example in the structure of the stadium,Infrastructure creation ... money is for that. The League is a very collective competition project. If something fails, that damages the competition, it cannot be that in a field the reporter has to be sitting on top of a boxof beers ".

16.40 Situation of FC Barcelona: "What happened to him is that he has always gone to the maximum of the salary limit, and what happens happens, that enters an important treasury crisis. I am not worried about his situation, they will last some time to recover, but that's it. They will not lose that sports capacity, they will have to sign less or spend less on signings or seek the sale of an asset. It is one of the best clubs in the world and has an incredible income capacity, which will recoversure".

16.37 A more competitive league: "Years ago our league was criticized for this reason. What worries us is that we have to get us not to have teams that win the League with 100 points or more, which reflects is that there is no competition inThe area above or in the below. Now a good job is being noticed in the preparation of the templates, the Real Sociedad is with many casualties and is still there leader. Everything is now matched now.

16.33 LaLiga Genuine: "It is a project with which I am very delighted and excited, where the important thing is not to win. We are already in the fourth edition and there are a thousand players with intellectual disabilities. It is impressive and the truth values are learned. We onlyReal Madrid "is missing"

16.30 The brand director, Juan Ignacio Gallardo, now reviews with the president of LaLiga, Javier Tebas, the most important issues of national football

'The Golden Ev of the 20th Century' and 'La Pizarra de Quintana

16:18.Abel and Martín review their best moments as contributors and all anecdotes: the meaning of winning a World Cup in your country, revalidation of titles ...

16.13 On the other hand, on 'La Pizarra de Quintana' the program begins by reviewing sports news: the Spain party against Greece, the first training of Xavi, Mbappé and Real Madrid ...

16.05 Begoña comes out with the protagonists and images of their best moments in the sports stage are visualized.

15.53.In just less than ten minutes the afternoon session will begin on Friday.On the one hand we will have Abel Antón, double marathon world champion in Athens 97 and Seville 99, and Martín Fiz, silver in Athens 97, along with Begoña Fleitas as a moderator.On the other hand, 'La Pizarra de Quintana' will also be present from the University of Seville.

Talk with Rafa Nadal

15.25.The talk ends with Rafa, who has talked about a few current issues.At 16:00 we will return with 'The golden brooch to the twentieth century' and with 'La Pizarra de Quintana'.Do not miss it!

15.21 The soccer team: "Yesterday it was very productive, for our result and that of Sweden. I think that although we find ourselves before a remodeled selection, it is more than fulfilling. To me the Eurocup excited me and made us vibrate. They haveinvolved again to the country. From the sofa of our houses it is very easy to criticize (Luis Enrique). You have to support the selection and I think the dynamics is positive.

15.17.Pandemia: "We are all tired of the situation and there are people who have seen themselves in very complicated situations. I think that I and Pau (Gasol) had to give us our grain of sand with our project. It was something very nice. Things were doneBad in our country but we finally managed to get it forward. As for vaccination, it seems to me something selfish not getting vaccinated today.

15.16.The mental strength: "It is a very important aspect and more in a sport like tennis. It is vital to have a base since childhood. People tell me that I am very strong mentally, but I also suffer, like everyone else and I see it very black. ButThe essence of sport is that despite seeing something almost impossible, you can achieve it. "

15.03 Rafa's most important comeback: "I think my greatest comeback was that of Roland Garros in 2013, in the semifinals against Djokovic, which was losing 4-1 on the fifth set and ended up winning the Milagro match. For his strengthmental, it is the most important. "

15.09.In a few minutes we will have a talk with Rafael Nadal, so nobody moves!

Round Table of 'The Magnet of the Marathon'!

14:52.And so far the round table of 'The Magnet of the Marathon'!

14:50.Chema Martínez."It depends. I do not advise everyoneLevel was going to be dry and I'm quite good at my age. "

Marathon and Health

14:44.Javier Varela."The decision of summer was made, when the decision was quite peliaguda. We have been conservative. We have seen that, with the situation and with uncertainty, it is better to be cautious. We believe that with 10 thousand is fine. We do not believe that this isyear to grow. Pandemia is still here. Happily, it seems that it will better, but you have to remain cautious.

Why have the dorsals be reduced to 10,000?

14:41.Javier Varela."I see it closer. I think you can."

14:40.Chema Martínez."I thought it was impossible, but I had to eat part of my words. I still think it is very complicated, but changing certain things from a conventional marathon, changing some things about the shoes, it broke. Now, in one of a lifetime, in a conventional, I think it is impossible. But the deed was wonderful. "

Can you get off the two hours?

14:38.The public's questions begin.

14:35.Javier Gavela."One of my dreams would be to bathe a world record in the Seville Marathon."

14:26.When asked about the percentage of people who repeat when making a marathon, both Javier Gavela and Juan Botella agree that, in his own, he is usually approximately 50%.Apart, they have explained some of the conditions they usually look for: a place where you are comfortable, a good circuit in which to measure your times, a good organization, etc.They are some of the most common factors depending on the corridor.

14:23.Chema Martínez, when competing or not, measuring the moments ... "It is importantWe have a moment of reflection on the time we can do or our time or what you want. "

14:15.Javier Gavela."You have to prepare a marathon very well. It is not a matter of finding yourself well and signingStarted, it is better to give you some time and not start directly in a marathon. Many people, unfortunately, are pointing out without knowing what it really is, and that can cause problems. "

14:14.Juan Botella."Apart, all that preparation, which is very hard, has its auction. It has its reward. It is what the marathon has."

14:12.Chema Martínez."A very beautiful thing is that, when you end, or you simply stop to look, and you see people reaching the end of a sector, it doesn't matter if it is time, they have faces of happiness and satisfaction ... it is very nice, although in between is constant suffering. "

14:08.Chema Martínez: "Yes, but as a professional, when you compete at the highest level, you don't really stop to think."

14.07.Juan Botella: "In the marathon it gives you time to think. To grow. As a spectator"

14:04.Close the cast of guests Chema Martínez, marathon and European champion in 10 thousand meters.

14:02.Juan Botella enters, Road Runner Manager.

13:58.Introduces the question of the Moderator José Rodríguez, who offers a brief review of them.Shortly after he introduces the first of the guests: Javier Gavela, Marathon Director of Seville.

13:55.The round table of 'The Magnet of the Marathon' begins!

Talk: 'The new communication: brand of context'

13:41.And so far 'out of context'!In a very relaxed environment, always with laughter ahead, the different guests and gatherings reviewed the functioning of the so -called new communication.

13:31.David Sánchez."Rubén and Siro are playing pasta on Twitch [laughs]. I have thought about entering, but it is very complicated working, with family ... you have to dedicate many hours."

13:28.David Sánchez."I'm not so Barça ..."

13:25.Jose Manuel."It happens to me a lot that when I say that a player is wrong, that he is not playing well ... at the moment he nails her."

13:23.David Sánchez."I remember a palatal weather in which I talked to Guardiola's brother, Pere, who confirmed that Guardiola could sign for 100 teams from Europe, but that none was Bayern. And that same night Bayern took a statement confirming thatThey had signed him. "

13:22.Sergio Fernández.What would be your worst shit?

13:18.Jose Manuel."No, they measure them. They measure me if I sing a goal of Sevilla or Betis for longer. Sometimes I think what my brand [laughs] will be."

13:17.Sergio: "Do you tell you something?"

13:15.Several audios and newspaper covers enter comparing goals, headlines, etc.depending on the environment.

David Sánchez and José Manual remember the differences between contacting a player a few years ago and now.The difference is that it is now much more complicated.The players are less accessible, there are agents involved ... All always in a very relaxed environment and with many laughs.

13:12.Benjamin."I stay with Joaquín and Denilson. With both of them. They were very good and very good people. They were very accessible."

13:11.David Sánchez.Who has been the best player technically talking to the one you have played, Benjamin? "

13:09.Jose Manuel."Well, and at his time it was the most expensive signing in the history of Betis [Denilson], but he was a completely accessible uncle."

And with history, the 3, Sergio, Denilson and Benjamin, laughed.

13:05.Benjamin."They told me that he was the gardener, a fat man who had to be brother -in -law of Lopera ... it was him."

13:04.Denilson.But who gave the chivatazo [laughs]. "

13:02.Benamín Zarandano."The house balcony, if you pick up, you almost touch the grass. That is not jumping. That is getting off," he laughs.

Both players have dedicated beautiful words in their peculiar reunion.Between laughs, they have remembered an anecdote about a Halloween party and a balcony.A party they didn't have to do.Lopera caught them and threw a good anger.Now they remember her with love.

13:00.Benjamín Zarandona enters the scene!

13:00.Denilson."You still remember!"

12:39.Sergio Fernández."Hey, Halloween has just passed and 20 years have been completed of the best anecdote in Halloween's history."

12:57.Denilson: "That goes, sometimes I talked about more" [laughs].

12:56.Sergio Fernández."It was difficult to talk to you?"

12:55.Denilson enters by video call.

12:50.The 3 Tertullians begin to talk about the World Cup.José Manuel ended up seeing him next to his son by commenting "Oysters, is that if you throw the globe out there ..." Between laughs.On the issue of Twitch, they coincide, in broad strokes, that there are great communicators on Twitch, but that - as in journalism - there are also not so good.

12:48.David Sánchez."Yes, yes [laughs."

12:47.Sergio Fernández."But David, you have been in all ships. You have sunk all ships [Xavi, Koeman, etc.]".

12:45.David Sánchez: "Of course, we all fit. What Juanma Castaño wanted to say with all that matter is that the traditional media have helped twitch what it is today. Ibai does not bother him."

12:44.José Manuel Oliva: "That is going, on the contrary. I think we all have a place and that it does very well."

12:43.Sergio Fernández: Does communication professionals feel Ibai threatened?

12:42.David Sánchez: "I think that current journalism is more fun than before. I am passionate about social networks."

12:37.Start 'The new communication: brand of context'!

12:24.In the new communication: brand of context 'we will have David Sánchez, brand announcer, and José Manual Oliva, of Cope Sevilla.The talk will be moderated by Sergio Fernández de Marca and will have the visit by videoconference of the mythical former Betis Denilson de Oliveira player.

Round table of 'Sports Sponsorship'

The speakers have left us a very complete analysis of the evolution of sports sponsorship.

12:20.And so far the round table of 'Sports Sponsors'!In 10 minutes it will begin 'the new communication.Out of context brand '

12:15.Rafael Fernández: "I would tell you that without impact there is no return, so the first is linked to the second."

12:14.That is more important: a more return sponsorship, with impact on social networks or something else?

12:13.María Lacasa: "It is very important and, in effect, it allows people to loyalty. We have had simpler, but very social campaigns, and the level of response has been impressive."

12:12.The surprise factor in sponsorships.

12:11.Emilio Contreras begins with the public's questions.

12:08.Rafael Fernández and the 'Esports'."For example, in Movistar we have a team of 'eSports': Movistar Riders, and one of the most important aspects is that we have coaches and specialists about health. And the players, just as it would happen if you are many hours playing football, they are not playing all day. It is very important to exercise, nutrition ... ".

12:04.María Lacasa."In Endesa we did a series of studies, and we realized that from 13-14 years, many boys stopped doing sports. And girls even more. That's why we are doing various studies to discover the reasons and help reduce that, motivating the sport from the base. "

12:03.Take the specific Emilio word turn and introduce the issue of sports and motivate people to practice it.

12:02.Margarita Rodriguez "before only cars were given to the players, but from Hyundai we consider that if we were sponsors of a club, we did not have to make differentiations, and that is why we delivered the same car to the players and the players."

11:59.Felipe Martín."It is very important to have referents, as Rafael has pointed out before. And we have more female referents. We have to work and contribute the base sport, but also with those references."

11:58.Rafael Fernández: "We decided that we had to make a change and we created the Movistar Team female, and we have tried to enhance the figure of the female cyclist. Before they did not even have social security. It is our responsibility to make things change."

11:54.Maria Lacasa: "You have to support them, to athletes, to continue growing."

11:53.Emilio Contreras has introduced another great news as theme, and that is that the figure of women has grown a lot in sport in recent years.

11:52.Margarita Rodríguez and young-senior audiences."You have to differentiate between what each group might want."

11:50.Rafael Fernández and the referents."Apart, it is very important to have referents, because they are the ones that connect with the audiences. In Movistar, for example, we sponsor several of those athletes, and they may not leave or highlight as much as they should without those means."

11:48.Maria Lacasa and the content."We have to be content generators and understand what they want and offer it. And there is fierce competition with the new media: Twitch, YouTube, social networks.""We have updated our content with, for example, 'hanging from the hoop' that allow us to reach more people and seek other things beyond only pure and hard basketball."

11:46.Jorge de la Vega and the young audience."Luckily, audiovisual media are still very valid, but we have to update ourselves to connect more and more frequently with our fans through new media. We want to connect with them, they are of the generation. A good example is LaLiga FantasyBrand, because it allows people to connect. It is not only to see the game, but to review your alignment, see that you are going to change, for example. We have also included methods such as LaLiga Casteter, which integrates new ways of communicating. "

11:41.Jorge de la Vega, about sponsorships in LaLigThat is why LaLiga has as one of its main pillars innovation. It is importantThe idea is that we both leave reinforced. "

11:30.The round table of 'Sports Sponsorship' begins!

11:13.He is about to start 'Sports Sponsorship'!Wise and wise from national and international sponsorship representing Endesa (María Lacasa), Hyundai (Margarita Rodríguez), LaLiga (Jorge de la Vega), Movistar (Rafael Fernández de Alarcón) and Santander (Felipe Martín) will discuss the new currents and theEvolution of modern sponsorship.

Then, at 1:30 p.m., 'The Magazon's magnet'.With Chema Martínez, marathon;Juan Botella, manager of Cristern and Javier Gavela, Marathon Director of Seville, the guests will chat about the development of the marathon during the last years and the keys to improve the brands.Modera José Rodríguez de Marca

Something later, at 12:30, we can have a good time with David Sánchez, brand announcer and José Manuel Oliva de Cope Sevilla during the talk 'The new communication: brand out of context'.In it, David Sánchez will tell us about his program 'Awakes San Francisco'.In addition, we will connect with Denilson de Oliveira, the mythical former player of Betis.

From 11:30, 'Sports Sponsorship' will take place.In it we will have great guests: Felipe Martín (Santander), Rafael Fernández de Alarcón (Movistar), Maria Lacasa (Endesa), Jorge de la Vega (LaLiga) and Margarita Rodríguez (Hyundai).Modera Emilio Contreras de brand during this, the speakers will talk about the course of modern sponsorships and what makes companies look at certain profiles.

Iker Casillas and his talk with Ignacio Gallardo during the conference much more than football

And so far the talk of Iker Casillas with Juan Ignacio Gallardo!The former national guardian has reviewed several aspects, from the selection to the Champions League through his dreams as a child, some of the differences between current football and that of a few years ago ...

09:57.The best promises in Spanish football."When they tell me about someone young, what I like is to see him for a couple of years and see how he does. See if he is responsible or not."

09:56.The Super League"You will have to spend a lot of time talking, agreeing ideas, etc. to see where football is going. But what you have to do is sit down to talk to do an organization chart and do something that people want to see. I think.that those responsible for clubs, entities, etc. would have to meet to agree on a calendar with which everyone is at ease. "

09:54.VAR and people."It is obvious that with the VAR they have changed some things. We cannot talk about being tasteless, but ... it's like we are always with the fly behind the ear in case something happens. What you have to do is still professionalizeplus the system and there is a global agreement on when it is hand or not, for example. There were players involved or helping could also facilitate the tasks of the referee. "

09:52.Tip for Unai Simón or Gea: "They will read many things surely, but what they have to do is trust themselves. They know the potential they have. What they do not have to do is doubt themselves. And among them, among themWell, they have healthy competition to have the best possible goalkeepers. "

09:51.Public questions begin

09:46.The Champions and the role of the Spaniards."The Champions must be different every year and that different teams can opt for it. In recent years it has left me a decaffeinated flavor. I like that every year there is someone different to opt for the title. I think that is what gives it emotion"He explained.On the difficulties of Spanish teams in recent years, he said the following: "It is that the rest of the leagues have also risen of level. It is normal. What happened in those years when Spain dominated so much was not normal. The usual thingIt is that every year changes. "

09:43.The veterans."What you did was to be silent and always respect what was happening"

09:42.On the stop to Robben in the final of the world."You spend many things through your head. I think Robben did not do what I had to do: haggle, but at that time, surely, many things would also happen through his head or what I was going to do ... it iscomplicated".

09:40.Ignacio Gallardo asked Casillas about what other positions they liked.Iker responded between laughs that "I liked to play central defense, but always with the goal in mind. I always wanted to be a goalkeeper."

09:37.Can you teach to be a goalkeeper?"Yes, it can be taught. It seems that, a long time ago, I just wanted to be goalkeeper the worst of all in the courtyard, but I think there are now many people who want to be. I don't know if it has to do with the irruption that I had, orVíctor Valdés, or Pepe Reina, among others. Many young talents in Spain began to emerge, "explained the former Real Madrid Guide."But we currently need bigger goalkeepers. Remaking a few teams, in most big clubs, the starting goalkeeper is not Spanish," he added shortly before talking about his goalkeeper school in Dubai.

09.36.The conditions of before and now."Things have changed a lot. For example, when I was little, there was no artificial grass. We played in field or style fields. I think it is good that the fields have improved and everything is improving. To better resources, better athletes".

09:30.The 'startups': "We create Sportboost to help those entrepreneurs who do not have advanced resources to start. It is a bit to go behind him until you see that he can fend for himself. We analyze, we look for ... and if we see that it is goodidea, we help. "

09:27.Luis Enrique's team: "I think Luis Enrique's team is going through a good path. There are phases in which he has to renew the team. I think the only thing that lacks filming, but they still have a year to prepare the World Cup."

09:25.Dreams are fulfilled: "When I saw Karembeu [present at the conference], for example, I thought I also wanted to lift a world cup."

09:20.Iker: "There are many colleagues who have concerns related to football, which is great. I had, above all, business concerns. I think it began to arise when I left Real Madrid."To the question of whether he thought of being a coach or not, the former guide is clear: "He knew he didn't want to be a coach."About Xavi, he commented that "it was already seen that he was going to be a coach."

09:18.How is life after football?Iker: "When you have an age when you already know that you don't have much time, it is important to have a parallel line about what you want to do."

09:15.Start 'Much more than football', with Iker Casillas and Juan Ignacio Gallardo, brand director!

09:00.Then the round table begins with Iker Casillas!During this, the former Guardameta of Real Madrid and the soccer team of Spain, world champion in 2010 in South Africa, will chat with Juan Ignacio Gallardo, brand director, about his last concerns, how his life is afterwithdrawal, etc.in an act that will serve as a tape cut of the Sport Weekend brand.

Hello, very good morning!Today, starting at 09:15 in the morning, the third edition of brand Weekend will take place.Thus, for the next 3 days, Seville will become the World Sports epicenter in a weekend that will bring together some of the world's biggest stars.Through a very complete program, athletes and communication specialists, during November 12, 13 and 14, they will meet and offer a program full of management, talks, presentations, etc.of the highest level.And as it happened in previous years, in addition to offering you the live signal, we will also tell you, first hand, everything that happens, minute by minute, from here.