Sports fashion brands changed the trend when dressing at Olympic athletes
The contrasts
This has been mainly generated by two specific events, the first, that each player of the female handball team of Playa de Norway was fined with about US $ 177 by the European Handball Federation (EHF) since they decided to wear pants and no bikiniDuring his evidence against Spain, claiming that this garment was uncomfortable and sexualized them.
For the Federation it was a foul to the regulation, but other people supported athletes such as the country's minister of sports and singer Pink, who offered to pay the sanction.
On the other hand, Germany's gymnasts decided.In this case they did not receive any fine and what they are looking for is that there are more options for women to decide to use.
@MRSQNSURE @NANCYLEVINE @camden52801 @trojansccs Expulsion is The Only Thing They’re Legally Uble to Do.
— SpelunkingMonkey Fri Apr 17 22:55:56 +0000 2020
The GK Elite brand has manufactured uniforms of different meetings such as Olympics and World Championships, and is one of the main manufacturer of sports suits for gymnasts, and on the entire attire for rhythmic gymnasts said they had received few requests which came from “countries inthose that demand greater recato for cultural and religious reasons ”.
The Gimnasta Simone Biles before having retired from the competition, wore a brand focused on sports designs for women, athleta, with whom she decided“Committed to diversity and inclusion, which is very important for me.Represents everything I think.I thought it was time for a change, ”said Biles, after six years, his favorite brand was Nike, a company that entered the female athlete market with figures like Serena Williams.Nike's role in the Olympics had been in which he designed sports tops and shorts for several years.
Now the interior and pajamas garments of the women of the US delegation were created by Skims, the brand of Kim Kardashian, the collection was made so that athletes inspire girls and young people, “including my own daughters, and show them that everything ispossible if you work enough, ”said Kardashian.
On the part of other proposals in the Olympic clothing, the Telfar Clemens brand has designed garments that in addition to being vegans are neutral, which attaches to the body of each athlete regardless of whether he is a man or woman.Unlike Belgium's clothes that at the inauguration had a very different design between its women and men.