Tacky or winner? This is Philipp Plein, the favorite designer of Mayweather, Cristiano and Messi

Everything was so seemingly unrelated to, shall we say, orthodox fashion that the Camera Nazionale della Moda did not recognize him as an official member until 2013. After all, he does not consider himself to be a designer either. In part, because his proposal is not 'fashion' as fashion understands itself. There are no patterns or volumes that change, there are hardly any trends if we define them as change. His seasons are interchangeable. He makes clothes that for a matter of differentiation will never fit in with insiders and critics... but that he does want a good part of the market.

For Plein, as he himself acknowledged in an interview with the 'Financial Times', appearing in a fashion magazine brings prestige but not necessarily clients. He wants and has clients, who are not that conceptual minority, but the rest. The rest are almost all. And his clients want this: luxury sportswear, beaded T-shirts, leather jackets, shiny sneakers, sharp suits with piping and appliqués. Gold, glitter, a bit of opulence.

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— Miya Jones Sun Aug 03 04:52:13 +0000 2014

More is more, and less is much less. His men are V-neck, tight sleeves, studded backpacks, skull prints with flowers. Let's face it: in Spain he would be the nouveau riche, the footballer, the reality TV star apprentice. In the US, the young actor, the rapper. And also the normal people who are not interested in fashion but want a cool t-shirt to go out or a suit to impress. No problem.

We would make a mistake saying that we all like this type of fashion when it is not true, but we would make an even bigger mistake if we ignored the taste of the majority. In 2016 he was named GQ Man of the Year, and that's never a coincidence. To be fair, Plein was one of the first to choose transsexual models to show his collections (Lea T. in 2012) and continues to bet on diversity in his shows, which are pure spectacle. That is also industry.