Why a Balenciaga cotton shirt costs 350 euros

Según Ellison, este fenómeno ha de tomarse con toda la seriedad que exige el hecho de que hablemos de un negocio milmillonario que crea muchísimos puestos de trabajo. "Hay gente que cree que todo se trata de champagne y zapatos de pitiminí, y no es así. Si nos fijamos en los mercados emergentes, y especialmente en China, la edad media del consumidor de lujo es veinte años inferior a la del estadounidense. En Europa la diferencia es de 10 años. Aunque no creo que las zapatillas de deporte sustituyan a las categorías de lujo tradicionales, el sesgo juvenil en la oferta de los productos refleja simplemente que el mercado se ha vuelto más joven".

It seems clear that the ‘efebocracy’ is today one of the pillars of the generation of desire, but far from constituting only an easy resource for capture, the prominence of the ‘millennial’ generation is presented as a medium -term investment. Según otro estudio elaborado por la consultora Bain & Company, en 2025 los 'millennials' representarán el 40% de los clientes del mercado de los bienes de alta gama.

But then, why is a cotton shirt a luxury product?Mainly due to the growing youth of the clientele, the influence of Athleisure (and Streetwear) and the relaxation of classic codes in male fashion."The rise of t -shirts, hoods and sneakers as dominant categories is a catalyst for change in daily looks.Casual Friday and the flexibility of labor demands (the suit, for example) has changed everything.Without a doubt, there has been a 'casualization' of male fashion, "says Ellison.

The popularity of fashion (and luxury in particular) as a social phenomenon has motivated the industry to open up to new majorities.Interest in male fashion has also drawn a new panorama.In 2012, London arrived with his own male week and in July 2015 he touched New York, but the irruption three years ago of the 'See Now, Buy Now' or direct sale of the collections (Burberry shot first and soon Tom arrivedFord, Ralph Lauren and Tommy Hilfiger, although then many recleled) suggested a new much more ambitious reality.

In spite of everything, luxury remains, in essence, the usual: “It must be something unique, beautifully designed and conceived.Something that fills us with pleasure and joy.There is no average law.Everyone finds luxury in different things.And it can mean something completely different for each of us.And no, it doesn't have to be an object ".In this case, however, it is.And it costs 350 euros.

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— btrax Wed Oct 30 16:03:26 +0000 2019