Bizkaia signatures A Santurtziarra based in Madrid creates the bags that we only understand in Euskadi
SARAI VÁZQUEZ
Diana González, the pandemic served as a turning point.During those months of uncertainty, this 31 -year -old Santurtziarra opted to reinvent himself and found his own project, which combines with his work as a graphic designer in a fashion firm.I longed to get involved in a business that really represented her and that she told her story: "When I arrived in Madrid 8 years ago, I said words like 'Larri' or 'Xirimiri', people did not understand me.I replied: 'What do you say?'It was shocking that terms were not understood that for me have a beautiful meaning ».And what happens when a Basque knows the world?Well, their way of speaking and living transfers borders;And so it has been.The fabric bags and the bags created by this young entrepreneur value those words that we only understand in Euskadi.And, in fact, the name of its accessories brand, 'Dangeri', fits perfectly: «Yes, I am very red -haired.Now even my Madrid friends tell me: there comes the 'danger' ».
He reflected in organic cotton fabric bags such as 'txirimiri', the drizzle that covers the Bilbao much of the year, or 'Galerna', the water and wind storm that prevents us from opening the umbrella."I had ease when finding the suppliers I wanted to work with because I have been dedicating my fashion sector for six years," he says.His articles require a laborious work process in which the past and present shake hands.Once he has a "powerful word" in mind, Diana Idea with the computer the designs and then carries them out with traditional techniques, such as screen printing, in the workshop she has established on her small floor in the Madrid neighborhood of La Latina."At home I have everything necessary to make my accessories: from the natural dye for fabric or labels to a portable screen printing printing machine," he says.He turns his energy and knowledge in his creations: "Everything goes through me, that is the charm of having a small brand".But not all designs take him the same time, it depends on the degree of difficulty.«I started with simple models, but I have been complicating the thing.I have even taken a limited edition with print 'Tye Dye' Made by me », he says.
Diana's project crystallized two months ago, when she created an Instagram account for the brand.It is a virtual showcase where it offers, for the moment, six models.One stands out in which you can read: 'Life is too short to be Larri'.They cost from six euros to 16."I wanted all people to allow them".
At first, he sold his fabric and bags bags among his friends and acquaintances."That they buy you something to give away means that they liked it a lot," he says excitedly.It was also "a brutal emotion" that a few weeks ago a girl from Elorrio bought one of her original bags or who was interested in them a Bilbao based in Valencia.In fact, he has already had to replenish his fabric bags, which are a blank canvas for her: "I bought a small roll, 25 units, and I had to ask for four more," he celebrates.
Since Diana founded her signature, she always has a notebook on if inspiration appears at any time.«Many times, I ask my boy, who is Madrid: 'Does that say that?'If he tells me no, I point to create more designs, ”he says.Other times he repairs in new terms when he is taking something with his gang in Bilbao or with his parents at his home in Santurtzi.We must not miss the opportunity to find those little treasures in the form of expressions that we only understand in Euskadi.
Diana advances that the website will soon arrive: "It will be much more practical than Instagram".And already think about new models."I have a design with the phrase 'aiba la ostia'", advances.In addition, it will continue to be trained in different techniques, such as embroidery, to be able to elaborate new tea and fabric bags.«I would also like to stamp my pieces..., for example, with the Bilbao tile giving him another air », concrete.This' danger, based in Madrid, also dreams of running its own study in which to devise and sell its original accessories.He still does not know what city, but, deep down, Xirimiri throws him: "I am from there, I have all my family and my partner loves the north, I think it will be in Bilbao".
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