The kiosk crisis: "We no longer sell football cards"
We are facing a complicated situation and at the same time difficult to manage for people who have seen their business decline over the years. Newsstands have gone from seeing shelves full of newspapers to being full of umbrellas, backpacks, wallets and portable batteries for mobile phones. Apparently only fashion and decoration magazines are resisting the situation, but without reaching figures from previous years: “We are surviving thanks to the product that is not editorial, the press and magazines already leave very few benefits; it's thanks to everything else: we sell bags, backpacks and even technology products. A decade ago the press was 95% of our offer, now it remains at 50%”, assures Teresa Araujo, president of the Madrid Press Vendors Association (AVPPM), for El Independiente.
The pandemic, the straw that broke the camel's back
When the confinement was decreed throughout the country, a series of trades were considered by the Government as essential activities. The media included on this list, so the written press sector saw itself as "benefited" by being able to continue working. But the coronavirus crisis has become the straw that broke the camel's back. The confinement meant that people could not approach the kiosk on the corner and although many establishments have been able to reopen, many others have had to close forever: "It has affected us a lot, a lot of colleagues have closed and those of us who continue survive as we can. With losses that go up to 70-80%”, says Teresa Araujo. In the last decade, they have been forced to close more than 6,000 kiosks throughout Spain, according to the latest Report on the Industry of Periodicals, prepared by the University of Santiago de Compostela and the University of A Coruña.
The association has already warned President Isabel Díaz Ayuso that, since the pandemic, older people, the majority public that buys the written press, have reduced their going out into the street and their contacts with other people: “Yes, they go out magazines and fascicles but it has nothing to do with the number of copies we sold before. I remember that years ago, on Mondays, the boys and girls ran out of school and went to get the newspaper to read; Now there is none of that, we don't even sell soccer cards," says José Santamaría, owner of the Alvarado Kiosk.
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