ABCDEVILLA South Boulevard Thus was born Suti, the first Sevillian firm of female lingerie more in fashion south boulevard raffles 4 input packs to attend Simof 2022 South Boulevard

Aunque con la pandemia y la actual crisis este no parece ser el momento más apropiado para emprender en cualquier tipo de negocio, recientemente hemos conocido a diversas mujeres sevillanas que se han lanzado al mundo de la moda. Como la firma de moda para invitadas Teyssier o la de pijamas I Have A Dream. Julia Jurado Díaz es una joven de 24 años que ha creado SUTI, una marca de lencería made in Spain con la que también apostando por su ciudad, Sevilla, para labrarse un futuro en el sector que le apasiona.

Before embarking on the complicated world of women's lingerie investigated the sector in our country and discovered that there are not many entrepreneurs who bet on local and limited manufacturing.And he doesn't know any other in Seville.Boulevar Sur has interviewed the designer of Suti to learn all the details about this new project.

What relationship with fashion do you have?

Since childhood I have been very presumed and I liked fashion a lot.I have studied advertising and public relations at the University of Seville and during the career I have been training in the field of fashion, with courses such as fashion production from Elle YPracticas magazine in Scalpers Company.I currently work at the recognized firm Sevilla Color Nude, fashionable for girlfriend and party.

What made you want to launch with a new project at this time in the fashion sector?

A year ago, in full confinement, I felt the need to create something of my own.Something that was mine and that I was filled and liked, without being something that already existed as such.And I launched with this project after a conversation with my parents.I have always liked underwear.I think it is something that many women forget, for the simple fact that they are not usually taught, but that it has to be very careful.It is true that the time is not very good, however, I am doubled to have come here and see the result of so much effort.And being convinced that, without a doubt, each and every one of the designed sets would be part of my underwear drawer.

Why the lingerie?

I think that lingerie is very forgotten today and yet, for me it is very important.I think that women define a lot, as much as a person and even their mood.We live in a hurry and in my opinion we would have to stand a little and contemplate us.We must take care of this.

Have it been difficult to start Suti?

The truth is that it has been more difficult than I thought.Create a company from scratch is already complicated, but a company dedicated to lingerie much more.I have the impression that difficulties made me want to bet on it.Leave from scratch, without knowing workshops, few suppliers, without having hardly any contacts ... it is a very difficult task.In the end, I have made an important agenda of fabric manufacturers and varied fornitures.Thank God there are very good people willing to help as much as possible.

Where do you manufacture?Are the workshops specialized in lingerie?

The manufacture is in Spain, it is something that was clear from the beginning.In fact, if Spanish manufacture had not been manufactured, I would not have continued with the project.For me it is an added value.Once the designs were done, we had to break who made the patterns, cut, assemble ... An interesting job of research.There are not many workshops specialized in lingerie in Spain, so everything has been sought and found independently.I remember calling many clothing workshops and when I said it was for lingerie they almost hung me directly.Many advised me to leave it, but finally I found a small workshop in Barcelona that adjusted to my needs perfectly.

What is Suti's philosophy?

Suti is a lingerie firm for women who want to feel attractive, both in a normal day and on a special day.Suti's women are women who believe that details and moments are important.In Suti we want the woman to keep time for herself and like it as such.

Where does the name come from?

The word sui comes from a bra, it is the affectionate form with which I have always called the fasteners.I have always referred to them as Sutis and I thought that no better word that could fit for the name.

All designs have transparencies in common ... Tell us why differentiate yourself in this way?

In addition to Made in Spain, I had something clear, the designs had to be with beautiful fabrics.I have never liked the underwear loaded with lace.They are simple designs, the most beautiful is the fabric that shows the woman's body.Details of brightness, velvet or small flashes also favor the body and skin.

The woman and her lingerie

Do you think women generally invest in lingerie?

I usually think it is a slightly forgotten product.I think many women go to comfort or the usual.I do not pretend that it stops so, but that both styles live together and that, just as you buy a dress for a special day, you buy a lingerie set for a special day or night.Nothing would make us happier in Suti than to accompany all women in those special moments.That is the objective, that women bet on the design and quality in lingerie, that take care of that appearance and do not forget the drawer of the underwear.

Suti for now is sold online, do you think the fear of purchase has already been overcome if you can try or see it physically?

I think that now more than ever we must bet on online trade.I believe that the situation we are living is helping that more and more, people use the Internet channel to shop.It is our work to give all the facilities of the world so that this process is of the easiest and most enjoyable for the client, as well as contributing confidence.In Suti we have worked all these aspects so that the online purchase is the closest to the face -to -face, and even more comfortable.

Who is the Suti woman?

The Suti woman is a daring, extroverted and independent woman.And at the same time brave, hardworking and determined;a woman who wants and who wants her body as she is.A woman who loves good fashion, who takes care of every detail and does not mind paying anything else for having something "different".

Are you going to work with a collection per season or per year?

If for me it were, we would launch new products every month.I have so many ideas ... but all this takes time.With launching two collections a year I am more than satisfied.But I don't want to guide myself for the idea of autumn/winter and spring/summer collection.The lingerie of Suti is a product that does not have seasonality, but I do believe that there are many moments throughout the year that are conducive to the launch of these garments.Without a doubt, we will take advantage of those moments.

Will you incorporate trends as now for example that young women also wear high -shot panties, bralettes or triangles?

The first collection consists of 9 sets.9 Models of fasteners and 9 of panties, some of them with a high cutting and others of normal cut.Each of these garments has something special or different.On the other hand, I would like to value the delicate the manufacture of fasteners with rings, which means the cost increase;However, it is something that does not go out of style and that fits well to the body.In addition, the collection consists of some fasteners without rings, who also provide support and that for many women is more comfortable.I think the trends are very good at some point, but I never want to forget my starting point, that fine and elegant line that I think characterizes Suti.

Intimate fashion is closely related to the image we have of ourselves, our body and our complexes.How do these garments help do it positively?

From Suti we understand that the care of the body in women begins inside and ends abroad and then, let's call it, in its wrapper.Seen so, Suti is a way to love us a little more.To see each and every spectacular one with these garments, believe it and raise awareness of this.