The new trend in fashion: a haute couture dress to be in the salon and attend the virtual event

The reporter's gaze

News Command Report

Comando Actualidad analyzes the current affairs of the textile sector in a new program: ¡Vaya Tela! And it is that the pandemic has turned our wardrobe upside down and punished the textile trade. With more time at home and fewer celebrations, tracksuits and underwear have become a refuge. The textile industry closed 2020 with a 40% drop in sales and losses of more than 7,000 million euros, say businessmen in the sector.

Rosa Balsera's look

In this program we wanted to reflect the reality of the textile sector in Spain, an industry that contributes almost 3% to Spanish GDP. To understand its importance, we see the work behind a catwalk collection, days after the end of Madrid Fashion Week, a benchmark for the textile business in our country.

We moved to Barcelona, ​​to the workshop of Andrés Sardá, one of the longest-running firms in Spanish lingerie and the oldest on the Madrid catwalk. With her daughter and creative director, Nuria Sardá, we know the work of pattern makers, seamstresses, photographers, models, hairdressers, make-up artists... Professionals who carry out, with care, a job that for many may seem frivolous, but which employs more than 70 million people. people all over the planet.

Fashion is no stranger to the change we are experiencing, due to this unexpected health crisis that has stopped the world and has made us reflect, to a greater or lesser extent.

With trend-setting cities closed to tourism, there is a new path opening up in the second most polluting industry on the planet. If until now, creating collections and selling was essential, experts predict a change that has been brought forward by the pandemic. The consumer is beginning to be more responsible and the industry is trying to create garments that last over time. In this report, the designers interviewed bet on timeless designs, with social and environmental awareness. Responsible fashion is a trend, says Paloma García, an expert in textile communication and sustainability. For her, there has been a change in the mentality of the consumer who is beginning to worry about the environment, discarding the idea of ​​buying cheap clothes that end up in landfills, polluting the planet.

The same opinion is shared by another of the protagonists of my report, Víctor Blanco, a fashion stylist. For him, sewing begins to be valued and fast fashion, prevailing in the last decade, is heading towards decadence. This young businessman, who dresses various national and international celebrities, is seeing this change in his clients, who sometimes give new life to ready-made garments or repeat haute couture dresses to attend a red carpet. Events that his clients currently attend from home. Wearing a haute couture dress to be in the salon and attend the event virtually is now a trend.