Study reveals what the underwear that Chileans prefer: push up and modelers are favorites - the counter

Most of us change our underwear according to our emotions.Lingerie not only serves to protect and provide support, it is also an excellent option to feel better about yourself, raise your self -esteem, feel comfortable with your body and even to seduce your partner.

And in Chile, the last study by GFK Adimark for the lingerie sector, investigated how Chilean women relate to the purchase of their underwear, throwing new trends with respect to what they are looking for and their behaviors at the time of acquiring it.

Research sought to understand the consumers of underwear brands from their relationship with products, prices, channels and purchase experience.602 women over 18 from Santiago, Valparaíso and El Gran Concepción were made.The respondents corresponded in percentages equal to the GSE ABC1, C2 and C3.

What are the attributes that most value and look for Chileans in a brand of underwear?In a higher percentage, aesthetic, since they select them for their designs and style, then privilege quality, immediatedetermined brand.

And what are the main contact points of the Chileans with their underwear brands?The own and multi -store stores, the advertising notices and, surprisingly, the conversing with friends about their lingerie, a factor that rises on public roads, web pages and social networks, among several others.

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— ghoul Thu Dec 24 17:36:35 +0000 2020

Push Up, Modelorers and Sports

The study investigated what are the underwear with additional attributes that the Chilean most seek.The results were revealing: the supports that increase the bust (push up), the control products (belts, modelers and panties) and the sports supports are those that lead in the list.And today women meet a series of roles and their underwear accompany them in many of these.

Experts from the Flores company, which continues in the first place of spontaneous remembrance and purchase preferab, sports, modeler, and even in a swimsuit, since when the piece is according to the physiognomy of each body, it brings firmness and comfort.On the contrary, a support with incorrect sock can produce health problems such as back and shoulder pain, bust deformations, skin wounds, among other consequences.

And how emotionally Chilean perceive their most beloved marks of underwear?The study applied the CBR (Costumer Brand Relationships) model, which is based on the fact that human relationships are good metaphors to understand people's relationship with brands, recognizing that there is evolution in these relationships, nuances and even emotional and social aspects.

Based on this model, the study showed that what women surveyed feel for their 3 most beloved underwear brands on the market, can resemble their affective link by a close friend of the family or that is within their social circle, or by a guru, recognized and accepted by many.