Zara launches a surprising collection: now bets on yoga
They are in an innovation phase.After surprising us with a pet collection, Zara now dares to make the leap to the world of sportswear.Inditex's flagship has decided to expand its line in that direction with a yoga collection, after having seen that sport began to gain ground in our lives, especially during the toughest part of the pandemic.
Breathe and stretch
Although until recently, the Inditex sportswear collections were mainly in Oysho, the signing of the house dedicates to underwear and more comfortable sets for sports, Zara has been experiencing with collections focused on the days of Asueto.
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Now it has been launched by a specific discipline: yoga.And the collection is almost as surprising as they took from pet accessories.Because the Spanish firm has not only dedicated to designing tops or comfortable pants.They have made the leap of textiles to other accessories that we would never expect.
ESTERILLA, BLOCKS AND ROLLERS
Thus, among the objects that lovers of this discipline can find there are from comfortable dancers for the exercises that involve walking or moving their feet, to objects of help.Among them, blocks to sit and maintain the most common postures.
These elements are used a lot, especially when it begins with the practice of this discipline - in any of its variants - because the musculature has not yet reached all its flexibility and there are postures that it costs to maintain.But it is not the only special element that has appeared for sale: there are also rollers to help work the internal muscles.
Of course there is no lack of mats, an element that, those who practice Yoga know that it is very important and that from Zara they have believed elementary to include in a more surprising collection in which reusable bottles or docking are not missing.
Diversifying in their creations
As we said, this surprising collection that has just launched to the market is preceded by other novelties in Inditex firms.If they surprised us with a pet collection that also did so well that they have maintained and expanded over time, they are now innovating with sports collections and changing some of their signatures.
Among those novelties, is one that announced a few weeks ago: that Uterqüe stores disappear in 2022, but not the firm, which will be integrated into another of the houses of the house, Massimo Dutti.A surprising decision that is more than meditated and that fits with the new strategy of the Spanish brand, always at the forefront of innovation in the textile sector.